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Toys R Us shop-in-shop to open in WHSmith’s Newark store in Market Place

10:05, 31 October 2024

updated: 10:35, 31 October 2024

A much-loved toy retailer is set to return to Newark’s high street next weekend.

It was announced last month that high street toy chain Toys R Us will be making a return to the high street in Newark, with the toy retailer open concessions within WHSmith stores in 37 new locations across the UK and that Newark’s WHSmith store in the Market Place is one of those locations.

It has now been announced today (Thursday) that the Toys R Us shop-in-shop at WHSmith’s Newark store is set to open next Saturday, November 9, with a grand opening event for customers from 8am to 1pm.

Visualisation of proposed Toys R Us signage at WHSmith in Newark. Provided by: Newark and Sherwood District Council, planning portal (24/01475/ADV)
Visualisation of proposed Toys R Us signage at WHSmith in Newark. Provided by: Newark and Sherwood District Council, planning portal (24/01475/ADV)

Toys R Us mascot Geoffrey the Giraffe will joining the WHSmith team for an official ribbon cutting, before greeting visitors to the store throughout the morning.

The first 50 children visiting the store will also receive a free Toys R Us goody bag worth over £15, with doors opening at 8am.

The new Toys R Us shop-in-shop will feature products and activities from top toys brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars, and more.

Children will be able to access the latest products and play hands-on with their favourite toys at the demonstration tables in store.

A life-size Geoffrey the Giraffe sculpture for photo opportunities will also feature in the new shop-in-shop.

Ian Sanders, Group Commercial Development Director of WHSmith, said: “We’re really excited to be opening Toys R Us in Newark.

“WHSmith is known for being the Hub of the High Street by providing customers with a range of great products and services.

“Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us. We look forward to welcoming many more customers into our store.”

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